According to recent OECD report, Counterfeiting And Pirated Goods are worth nearly Half A Trillion Dollars a year or around 2.5% Of Global Trade. Brand protection is of the utmost importance to preserve the integrity of the brand, restore faith of consumers, plough back legal revenue for economic growth, job creation and R&D.

Brand Protection should be seen as a Revenue Generation Exercise rather than as a Cost Head, as it restores the confidence of the customer in the brand, impairs availability of counterfeits thereby improving revenue and return on investment (ROI).